Lamborghini Global Sales Surge for Third Year in a Row
Lamborghini says it is looking back on 2013 as one of its most successful sales years yet.
”Even in its last year of production the Lamborghini Gallardo has shown strong sales, whereas the Aventador has beaten all records of V12 model sales in our history. The USA and China are our biggest single markets, the Middle East and Japan are very strong and Europe is in line with the trend in our market segment,” said Stephan Winkelmann, President and CEO of Lamborghini.
With 129 dealers serving 46 countries, in 2013 worldwide deliveries to customers have been increased from 2,083 to 2,121 units. Lamborghini’s global brand and sales distribution is evenly distributed among the three regions: EMEA (Europe, Middle East, Africa) 34%, America 36% and Asia Pacific 30%.
Thanks largely to the Aventador, 2013 has been the most successful year of V12 model sales in the history of Lamborghini. 1,001 units have been delivered to customers (922 in 2012, +9%). Two and a half years after its market introduction the order bank for both the coupé and roadster versions still covers the next 12 months.
Although in its last year of production, the Gallardo continues to be an evergreen sports car for the Italian brand, with 1,120 units sold in 2013 (1,161 in 2012). And with a total of 14,022 units the Gallardo is by far the most-built Lamborghini ever.
In 2013 the company also enlarged its facilities and hired a total of 100 professionals in Sant’Agata Bolognese to sustain both production demand and new projects, ending up with 1,029 employees by the end of the year.