Lamborghini has revealed the Aventador SVJ ‘Xago’ special edition that will be produced in just ten units – and only for those clients specifying their Aventador SVJ virtually.
The latter through the company’s new virtual Ad Personam service, which will be offering consultation sessions to customers from around the world who want to personalise their new Lambo without having to travel to the ‘physical’ Ad Personam studio located in Sant’Agata Bolognese, Italy.
“Inspired by the hexagon cloud shapes at the North Pole on the planet Saturn and the strength of the hexagon in nature, the Xago celebrates the iconic ‘hexagonita’ theme in Lamborghini design,” says the company’s design team.
The exterior of the SVJ Xago edition features a specially-created fading hexagonal silver effect, with a one-off contrast colour livery for each car and gloss black wheels. The interior features a custom seat pattern with hexagonal detailing, as well as a special contrast colour matching the exterior. Each of the ten Aventador SVJ Xago models will also be identified by a numbered plate.
Lamborghini launched its Ad Personam program back in 2013 and subsequently opened its Ad Personam studio in 2016.
Today more than 50% of Lamborghini cars coming off the production line feature at least one Ad Personam detail – a percentage that has tripled over the last three years, with the USA, Asia and UK the biggest markets.
