Winning a prize in the ‘Professional Concept’ category, the four-door ‘Imagine by Kia’ design study, which was first unveiled at last year’s Geneva motor show, previews the Korean brand’s next electric car that is set to launch in 2021.
The XCeed, on the other hand, picked up a gong in the ‘Product’ category, following its introduction to the European new car market in 2019. Pitched as a “crossover utility vehicle”, the model was penned specifically for European consumers at Kia’s European design studio in Frankfurt, Germany.
“Kia has strived to deliver continuous quality improvements and more fascinating and interesting customer experiences,” says Kia’s design boss Karim Habib, who joined the company towards the end of last year. “Kia’s XCeed crossover and ‘Imagine by Kia’ represent this new vision. I am extremely proud that our team’s efforts are appreciated by customers all over the world.”