Kia has received 2015 GOOD DESIGN awards for three of its most recent models, the all-new 2016 Sorento SUV, the 2016 Optima midsize saloon and the Soul-based Trail’ster concept car, in the award program’s ‘Transportation’ category.
This marks the second consecutive year in which three Kia vehicles have taken home GOOD DESIGN awards, with the Kia K900 (known as ‘Quoris’ in some countries), Soul EV and GT4 Stinger concept car being recognised at last year’s competition.
“Having a total of six of our latest production models and concept cars receive distinction from GOOD DESIGN in the last two years is a true testament to the tremendous strides our design teams have made in creating some of the most desirable designs on today’s roads. The all-new Sorento and Optima feature refined, evolutionary styling that builds on the enormous success of their predecessor models, while the Trail’ster concept car captures the essence of a rugged yet stylish and thoroughly modern CUV for adventure-seekers,” said Kia’s overseas marketing boss, Yong-Won Cho.
The global Kia design team, led since 2006 by Peter Schreyer, has played a pivotal role in the Korean brand’s global growth in recent years.
Organised annually by The Chicago Athenaeum, GOOD DESIGN, meanwhile, is one of the oldest awards program worldwide.