Kia has won three iF Design Awards for the design of its latest vehicles. The Niro hybrid crossover, Optima Sportswagon and all-new Rio supermini have all received prizes for product design.
2017 is the eighth consecutive year in which Kia has received at least one iF Design Award. The latest hat-trick of prizes brings the manufacturer’s total number of iF award-winning models to 12.
“These latest iF Awards are recognition for our excellent global design team. “All three models, on which the Kia design centres in Korea, Germany and the United Stated cooperated closely, are highly important for our brand,” says Kia design boss, Peter Schreyer. “With the Niro and the Optima Sportswagon, Kia has pushed into new market sectors, and has carved out a distinctive position in both segments with innovative, attractive design. With the new generation of the Rio we have given one of our global best-sellers a significantly changed, more mature character.”
The Niro hybrid crossover, built an all-new platform which will only ever be used for electrified vehicles, is Kia’s first dedicated hybrid and first ever hybrid in the UK.
The new Optima Sportswagon is also a first for the brand, in that its the Korean manufacturer’s first-ever D-segment tourer, and has been designed and engineered exclusively for the European market.
The Rio, meanwhile, remains Kia’s global best-seller, with sales close to 475,000 a year, and while it is overshadowed in the UK by the European-built Sportage crossover and cee’d range, it is still a very important model, accounting for almost one-sixth of the company’s sales. The all-new, fourth-generation model, previewed at the Paris Motor Show last autumn, is set to go on sale this quarter in Europe.