Kia has confirmed that its new European concept, to be unveiled at the 65th edition of the Frankfurt Motor Show, will be called the Kia Niro.
The Kia Niro hints at a possible future B-segment contender and will preview a new powertrain when it is revealed on 10 September. The car was designed at Kia’s Frankfurt design studio – less than a kilometre away from the IAA – under the direction of Gregory Guillaume, Chief Designer Europe.
Born out of Kia’s determination to seek new compact-car options for the individualistic driver for whom size is an issue, Niro features design and styling elements not always associated with smaller cars and has been created in Europe with European tastes and expectations very much in mind.
Niro’s unveiling in Frankfurt will be used to gauge potential customer response for future showroom models.