Kia Design Boss Peter Schreyer Gets ‘Lifetime Design Achievement Award’
Peter Schreyer, design boss at both Kia and Hyundai, has received the Lifetime Design Achievement Award from EyesOn Design.
Schreyer was recognised at the Detroit Institute of Ophthalmology’s Vision Honored award ceremony for his work overseeing the global design strategy of Kia. This latest award places him on a list of international vehicle designers which includes the likes of Sergio Pininfarina, Shiro Nakamura, Walter de’Silva and Giorgetto Giugiaro. The EyesOn Design award is significant in that previous winners of the award make up the judging panel.
Since joining Kia in 2006, Schreyer has evolved the brand’s styling, and, among other design characteristics of Kia’s latest models, is responsible for the signature ‘tiger-nose’ grille which identifies all current models. Schreyer leads design strategy for both Kia and Hyundai, and oversees Kia’s three design studios in Korea, Germany and the USA.
The Lifetime Design Achievement Award is one of a number of annual EyesOn Design events sponsored by the Detroit Institute of Ophthalmology (DIO), the research education arm of the Henry Ford Hospital’s Department of Opthalmology.