Kia Announces All-Electric Version of New Soul
Kia has announced plans to offer an all-electric version of the company’s Soul car in select markets in 2014. Currently one of its best-selling vehicles, Kia believes an all-electric variant is a natural extension of the Soul’s positioning in the brand’s collective vehicle lineup.
More details about the Soul EV’s powertrain, range/MPGe, packaging and go-to-market strategy will be announced at an upcoming major U.S. auto show. However, it has been confirmed that the design will feature new styling cues aimed at improving aerodynamics and distinguishing it from non-EV Souls.
“Eco-consciousness already comes standard on the all-new Soul with 85 per cent of its materials able to be recycled at the end of its lifespan, and the Soul EV will further demonstrate Kia’s engineering capabilities as well as our commitment to producing vehicles with reduced environmental footprints,” said Orth Hedrick, executive director of product planning, Kia Motors America.
Kia Motors was recently ranked by Interbrand as one of the “50 Best Global Green Brands,” and Soul EV will be the second alternative-fuel Kia vehicle to be offered for sale in the U.S. The Optima Hybrid was introduced in 2011.