Infiniti’s Vision GT concept car has made its first ever public appearance. The design study was revealed on stage at the brand’s inaugural Infiniti Design Night ahead of this year’s Shanghai motor show.
Under the theme of “Aesthetics of Contrast”, the Infiniti Design Night showcased three design concepts showing a path to Infiniti’s future – the Q80 Inspiration, Q60 Concept, and the Vision Gran Turismo designed especially for the latest Gran Turismo 6 video game – all having their China premieres.
While the Q80 Inspiration is said to be the flag bearer of Infiniti’s new design language, the Q60 Concept it all one step closer to reality and will be built and on sale worldwide next year. The Concept Vision Gran Turismo meanwhile heads into the realm of the imagination, embodying what a high-performance Infiniti could look like in the future.
“Infiniti is a brand driven by design and by the desire to deliver vehicles that are evocative and progressive,” said Infiniti design boss, Shiro Nakamura.
The GT6 concept project started life as an internal design competition within Infiniti to “design a pure Infiniti GT car”. The winning model was born from the theme put forward by Infiniti’s design team in Beijing.
In 2014 Infiniti’s sales in China increased by 28.3 per cent year-on-year, highlighting the growing importance of the market in Infiniti’s global business plan.
The Japanese carmaker’s Beijing design studio is expected to play a greater role in developing new products for the lucrative Chinese market.