Infiniti has stolen the show at the 2018 Pebble Beach Concours d’Elegance with its retro-futuristic ‘Prototype 10’ concept car.
The new design study follows on from last year’s equally retro-styled Prototype 9, and also inherits design cues from the brand’s four-door Infiniti Q Inspiration concept car that was revealed at the start of this year.
The Japanese manufacturer says it has ‘looked back to go forward’ with the all-electric Prototype 10, whose styling demonstrates how the brand’s design teams will evolve the appearance of its future production cars.
“Our electric vehicle architecture represents a turning point for our design teams, a chance to present alternative proportions with different shapes. This new design language prioritises clean, efficient lines with which we can articulate a new, confident design language,” comments company president, Roland Krueger.
From 2021, all new Infiniti models will feature electrified powertrains, and the Prototype 10 seeks to illustrate what drivers will come to associate with the brand’s electrified models.
The aesthetics of the new single-seater showcar, which is the first project to come to fruition under the direction of the Japanese manufacturer’s new design boss Karim Habib, have also been influenced by Californian automotive culture.
“California is intrinsically linked to the speedster body style and remains a cultural centre for independent car tuning and coachbuilding to this day. Prototype 10 taps into this unique Californian ethos of self-expression, both in its design and its performance,” explains Habib. “We were drawn to the idea of outlaw racers adapting their own cars for grass-roots racing. Cabriolets become roadsters and speedsters with the removal of the roof, or by fitting a smaller, swept-back windshield. Many owners even covered the passenger bay to create a monoposto [single-seat] competition car.”