Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti’s foray into new premium segments.
The Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will aim to target a new generation of premium customers.
The shape of the Q30 Concept sets out to combine three body styles into one – a coupe, a hatch and a crossover. Demographically, it is designed for younger customers seeking an alternative to traditional premium compact vehicles. By merging the sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover, Infiniti’s designers believe the new design will resonate with these customers.
The design team, led by Executive Design Director Alfonso Albaisa, has explored bolder sculpting forms and enhanced muscularity with the Q30 Concept as the brand’s design language continues to evolve.