iF Product Design Award 2013: Mercedes-Benz Design Wins Honours
The designers at Mercedes-Benz have been rewarded for their one-off Concept Style Coupé vehicle and Actros with the iF product design award 2013. Last year the Concept Style Coupé laid down the template for the lines of the new Mercedes CLA, which has recently made its world premiere. For the Actros, the iF product design award is the fourth consecutive major design prize.
The iF product design award has ranked as one of the world’s most important design awards and represents the seal of approval for advanced industrial design. This year, some 49 experts from the areas of design, industry and education selected their favourite items from among more than 3000 contributions. As part of this process, the Concept Style Coupé and Actros from Mercedes emerged victorious against some established competitors.
“The response to the Concept Style Coupé was overwhelming. The most frequent comment by far was ‘Please put this car into series production.’ That’s precisely what we are doing now,” explains Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. As the recently presented newcomer to the range, with its frameless doors the Mercedes-Benz CLA adopts many of the Concept Style Coupé concept vehicle’s design features.
The Concept Style Coupé has already received the “Best of Best” award at the Automotive Brand Contest.
Also recognised was the Mercedes-Benz commercial vehicle design. For the Actros, the iF product design award is the fourth consecutive major design prize.
The flagship commercial vehicle has already received the red dot design award from the Design Centre in North-Rhine Westphalia, the German Design Award 2013 in the “Transportation and Public Space” category and the Focus in Gold 2012 from the Design Center Stuttgart.