Kia’s all-new Sorento, the brand’s flagship SUV, has received an ‘iF Design Award’ for the first time.
The third generation of the Sorento, which goes on sale globally in Q1 2015, was recognised with an award in the ‘Product’ category.
The Sorento therefore becomes the seventh Kia model to secure an iF Design Award. In every year since 2010, at least one of the awards has been picked-up by Kia, with previous winners from the brand including the Venga, Sportage, Optima, Picanto, pro_cee’d and Soul.
“I am very proud of this award for the Kia Sorento because it is recognition of the great advance in quality we have succeeded in achieving in this model,” said Kia’s design boss, Peter Schreyer. “The Kia Sorento unites the classic poise of an SUV with a premium look and feel that is particularly tangible in the cabin. It offers the very highest design quality and excellent value for money. This is largely the achievement of our international design teams – which is also why I am so delighted with this award.”
The new Sorento was developed by the Kia design team in Namyang, Korea, assisted by the brand’s design centres in Frankfurt, Germany and Irvine, California.