Ideation: Where Do Car Designers Get Their Ideas From?
At Nissan, it is not unusual for creative types to define and maintain design intention for a new vehicle with a collection of 3D objects. Past inspiration has been found in things like a bulldog, a shark fin, and a motorcycle tank.
“Objects for us designers are very important. They allow us to communicate very well our design intention and to keep that intention all along the project,” said Francois Farion, senior manager, Nissan colour and design strategy.
At a recent media event in Southern California, Nissan created a dedicated space to house design elements that have served as metaphors for current, and concept, Nissan vehicles. There’s a bulldog with sunglasses, a globe suspended by gravitational pull, a windmill and even a shark fin.
“The objects – we have to look for them and find them everywhere. To work like this in 3D, gathering objects and putting them together in a meaningful way, is really unique to Nissan as far as I know,” said Farion.