Hyundai’s All-New Genesis Wins European Design Award
Hyundai has received international recognition for its vehicle design at the ‘iF Design Awards 2014’ ceremony, held last night in Munich, Germany. The Hyundai all-new Genesis won ‘iF Product Design Award 2014’ in the ‘Transportation design / special vehicles’ category.
Peter Schreyer, President and Chief Design Officer at Hyundai, commented: “Recognition from the iF jury is further evidence of the transformation in Hyundai design in recent years. My vision for the brand is to create more connections with our customers. Design is the ultimate expression of a brand and its values, it establishes the connection. All-new Genesis, which takes the evolved design of Hyundai models and shows how it can translate across segments, is already connecting to Europeans on an emotional level.”
The winners of the 61st edition of the annual awards are assessed by an international jury of experts. Organised by International Forum Design GmbH (iF), the awards set out to recognise outstanding design across three categories: product, packaging and communications.