Hyundai Names Ex-BMW Designer as New Chief of Design Innovation
Hyundai has announced the appointment of Juho Suh as vice president and head of Design Innovation Group.
The latter not only oversees the design for production vehicles, but also serves as the Korean manufacturer’s product design consultancy, particularly in the automotive arena.
A car designer with nearly two decades of experience, Suh will lead advanced design and oversee design solutions for “future mobility technologies”. Hyundai says his appointment is aimed at boosting the company’s ability to adapt to future industry trends.
Suh, 48, most recently headed the Shanghai design studio of Chinese electric car company NIO. Prior to that, he spent over three years at BMW, overseeing design of initial concepts for the X5, X6, 3 Series, and 8 Series. During his stint with GM, he led a special car design project dubbed ‘Ecojet’, which was specifically created for Jay Leno, talk show host of NBC’s The Tonight Show in the US.
The Korea-born designer originally studied industrial design at Pratt Institute in New York, where he obtained both his Bachelor’s and Master’s degrees.
“I’ve gained experience and intuition in automotive design from a mass-brand in the US, a premium brand in Europe, and an electric vehicle brand in China,” says Suh. “With all I have gained from various parts of the regions and brands, I will contribute to Hyundai in realising its innovative future designs.”
Suh will be reporting directly to Sang Yup Lee, senior vice president and head of Hyundai Design Center, when he starts his post later this month.
“I am confident that Suh will greatly enhance our ability to spread our design philosophy to the next generation of vehicles. His vast experience will advance Hyundai’s long design tradition to meet the rapidly-changing needs of our customers in this dynamic new era,” comments Lee.