Hyundai has this week unveiled an all-new concept car, which the Korean manufacturer says represents the next stage in the company’s design evolution.
Called the “Le Fil Rouge”, which translates to “common thread”, the five-door coupé’s styling will influence all future production designs and represents the new Hyundai design mind-set – dubbed “Sensuous Sportiness”.
“Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept,” said SangYup Lee, head of styling.
“Le Fil Rouge is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974,” added Luc Donckerwolke, head of design. “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”
As yet no information about the concept car’s powertrain has been revealed, nor has Hyundai confirmed whether or not the Le Fil Rouge will actually enter into production. It appears, therefore, to have been created purely as a demonstration of future design intent.