Hyundai Genesis and i10 Awarded ‘red dot’ Product Design Honours
Hyundai has received two ‘red dot’ Product Design Awards for its recently-launched all-new Genesis and new generation i10 city car in the Vehicles category.
Both models introduce ‘Fluidic Sculpture 2.0’, Hyundai’s latest design philosophy, which will be featured in all future Hyundai models.
Byung SeobLee, Senior Vice President at Hyundai Design Centre, commented: “Distinctive design is helping us attract new customers and develop strong connections with them. It is also the ultimate expression of what Hyundai offers – cars that are both good to drive and to look at.”
This year’s red dot jury also included the likes of designer Jimmy Choo. The selection of the Genesis and i10 marks the first red dot Design Award wins for production Hyundai models.
The latest red dot wins follow an iF Product Design Award 2014 for the Genesis.