The 2014 edition of the Milan Design Week marks the fourth year Hyundai is involved in Italy’s highest-profile design event. This year, the Istituto Europeo di Design (IED) is exhibiting the PassoCorto concept car, designed by IED students and commissioned by Hyundai.
The PassoCorto, which was revealed last month at the Geneva Motor Show, will be showcased at the IED Milan Campus facility throughout Milan Design Week. Commissioned by Hyundai, the sports car concept was created by a team of 16 students at IED in Turin and is designed to appeal especially to Generation Y consumers. The compact PassoCorto – Italian for ‘short wheelbase’ – is a mid-engined two-seater coupe with a compact length of 4100 mm and weight of 840 kg.
Allan Rushforth, Senior Vice President and COO at Hyundai Europe, commented: “Design is the number one reason customers choose Hyundai vehicles in Europe. So we are delighted to nurture the young European talent who will be designing the cars of the future. The PassoCorto concept is the result of an exciting cooperation, and we hope it will inspire the next generation of designers.”
The IED Milan Campus today also hosted a special presentation and roundtable discussion, open to the public, on the theme ‘Young. Creative. Work.’ Luca Borgogno, Senior Designer Pininfarina and Head of IED Turin Transportation Design, and Nicola Danza, Exterior Design Manager at Hyundai Design Centre Europe, presented PassoCorto and told of their personal routes from aspiring young car design students to senior automotive professionals.