Hyundai recently commissioned students at the well-known Istituto Europeo di Design (IED) in Turin, Italy, to create a sports car that would appeal to Generation Y. The final concept is currently on display at the IED stand at the 2014 Geneva Motor Show.
The brief, drawn up by Hyundai’s European R&D centre in Rüsselheim, Germany, called for the 16 students on the Transportation Design masters’ course at IED to draw and design the car of their dreams. The car should be one they would want to buy and drive, targeting Generation Y –consumers born between the 1980s and the early years of this millennium, who have grown up with computers and are used to being connected at all times.
The result is a sports car concept called PassoCorto – Italian for ‘short wheelbase’. The compact two-seater weighs 840 kg owing to its carbon-fibre chassis and is powered by a rear-mid mounted four-cylinder in-line 1.6-litre bi-turbo engine.
Thomas Bürkle, Chief Designer, Hyundai Motor Europe Technical Centre, said: “The PassoCorto project underlines Hyundai’s commitment to Europe – a commitment that enables us to design, develop and produce cars in Europe that suit the demanding requirement of the region’s customers.”
Appropriately for a car designed in Italy, the PassoCorto is finished in a fiery orange – a tribute to the bright colours that clothed many of the 1970s creations that have helped to make Italian sports car design so famous.
Heritage also inspired the original brief from Hyundai, which insisted on returning to more traditional methods, giving added importance to manual design and clay modelling. Modern-day 3D digital modelling was used only in the final stages of the car design process.