Hyundai has revealed a new electric concept car at the Frankfurt motor show that previews the company’s forthcoming EV design direction
The “45” represents a modern twist on a 45-year-old icon, namely, the Hyundai Pony Coupe Concept, which was not only designed by Giorgetto Giugiaro but also previewed the Korean brand’s first ever production car.
As well as referencing the Pony prototype from 1974, the new concept’s name also owes itself in part to the 45-degree angles at the car’s front and rear, which form a diamond-shaped silhouette that it is claimed foreshadows the design direction of Hyundai’s future EV models.
The shape of the 45’s monocoque-style body is also said to have been inspired by aircraft from the 1920s.
“The new concept strips away complexity, celebrating the clean lines and minimalistic structure of the original coupe concept. Combining heritage with vision, 45 incorporates the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions,” explain the designers.
On the vehicle’s inside, Hyundai’s design team has turned the cabin into a living space inspired by modern furniture design.
“The batteries in 45 are set throughout the car’s ‘skateboard floor,’ contributing to its spacious interior. The model’s flat floor where the batteries are stored is nicknamed the ‘skateboard’ as it allows Hyundai to create a space that feels like a living room with new pieces of furniture,” say the designers.
