Honda’s All-New ‘City’ Exhibits Brand’s Evolving Design Language
Honda’s Indian division has today unveiled the all-new 4th generation Honda City. Scheduled to be launched in January 2014, the premiere also marked the introduction of a new 1.5L i-DTEC diesel engine that has been developed exclusively for India considering Indian driving conditions. The petrol variant of the City will be powered by a revised 1.5L 4 cylinder SOHC i-VTEC engine.
The City has been developed at Honda R&D centre located in Tochigi, Japan following market research conducted in India, ASEAN countries and other markets. The development adopts Honda’s new ‘global operation reform’ of concurrent development and implementation of locally optimized design drawings in an attempt to improve vehicle specifications in terms of speed, affordability and CO2 emissions reduction.
India, being a key strategic market for Honda in the Asia and Oceania region, has been specifically chosen to lead the global production for the new City. This makes India the first country to manufacture and sell the refreshed City, which will eventually be sold in 60 markets to help expand Honda’s footprint in some of the fastest growing auto markets in the world.
The latest City expresses Honda’s new design language called “Exciting H Design”, and will be the first model in India to adopt the new design concept. This latest design philosophy is rooted in three core elements comprising a ‘Solid Wing Face’, ‘Well Toned Athlete Form’ body and ‘Finely Honed Surfacing’ on the exterior.
First introduced in India in January 1998, with the 2nd generation arriving in November 2003 and the 3rd generation in September 2008, Honda’s City model has proved to be one of the brand’s most successful cars in India.