Harley-Davidson Unveils First Design Sketches of All-New Electric Range
Harley-Davidson has announced plans to design and develop a new range of purely electric motorcycles.
The new EV lineup will be spearheaded by the “LiveWire”, a production version of the “Project LiveWire” concept motorcycle that was first unveiled back in 2014. The U.S. manufacturer claims the prototype’s road-going offspring will be ready to go on sale as early as next year in 2019.
And based on design sketches revealed this past week by the Milwaukee-based company, a lightweight electric motorbike, an e-scooter and e-bicycle will follow – and all of them perhaps by the year 2022.
The models will form part of what is eventually expected to become a broad, no-clutch ‘twist and go’ portfolio of five electric two-wheelers.
“Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding,” says Matt Levatich, the company’s president and CEO.
News of the new EV range comes amid declining sales for Harley-Davidson, which has resulted in the bike-builder drawing up a new business plan.
Dubbed “More Roads to Harley-Davidson”, the new growth strategy aims to target younger, more urban riders, and especially the growing ‘e-moto’ segment, which is expected to grow by 16% in North America by the year 2024.
Globally, the electric motorcycles and scooters market is predicted to surpass USD 22 billion over the next six years.
2014 Project LiveWire