‘Grand Prix’ Design Award for Kia’s Peter Schreyer
During a special gala dinner held on the eve of the 29th Festival Automobile International in Paris, Peter Schreyer, Chief Design Officer at Kia, was presented with the ‘2014 Grand Prix du Design’. Schreyer is also currently President and Chief Design Officer for Hyundai.
Speaking to more than 600 VIP guests from the automotive, fashion, music, movie, media and advertising worlds gathered at Les Invalides, Jean-Michel Wilmotte, President of the 2014 awards jury, commented: “This award acknowledges outstanding design work in an international context. Peter Schreyer is awarded the Grand Prix for his design achievements at the Hyundai-Kia Group.
“In the seven years, since he first became Chief of Design for Kia, Peter has coordinated styling studios in Korea, America and Europe, and succeeded in transforming Kia’s design and making it desirable. The remarkable evolution of product design at the South Korean automotive giant is linked to Peter’s commitment and know-how which makes him one of the few well-known protagonists in contemporary automotive design,” added Wilmotte.
The Festival also awarded three ‘2014 Most Beautiful’ prizes – for the best supercar, concept car and car interior – plus awards for the book, photograph, advertisement, art work and architecture of the year, with a predominantly motoring theme. The Festival’s 15-member 2014 jury of award judges includes senior designers and executives from companies such as Dassault Systems, Louis Vuitton, Eurosport, Le Point, AD and Bell & Ross.