Hyundai’s newly-formed luxury arm Genesis has announced it will unveil the ‘New York Concept’ at this year’s New York motor show, which starts next week.

A teaser rendering, together with a brief video film released ahead of the reveal, hint to a four-door sports saloon, expressing the design direction that will distinguish forthcoming Genesis models.

Pundits expect the model to be a concept version of the upcoming Genesis G70, which will take aim at the likes of the BMW 3 Series, Audi A4 and Lexus IS.

Former Lamborghini boss Manfred Fitzgerald was appointed head of the Genesis brand at the end of last year.

He said: “The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the athletic elegance, which characterises Genesis products.”

Source: Genesis

Tags: 2016 New York International Auto Show, car design, concept car, Manfred Fitzgerald