Ford has revealed the all-new Ford Ka Concept in Brazil. The Concept’s design points to a change in direction for the third-generation Ka.

Envisioned as a new choice for entry-level urban consumers in Brazil and other key markets around the world, the Ka Concept expands Ford’s portfolio of compact car offerings. The vehicle specifically aims to strategically position the company to address global demand for sub-B compact vehicles, a segment that is projected to increase to approximately 6.2 million vehicles by 2017. Anticipated to grow by 35 percent from 2012 to 2017, this compact vehicle segment would far outpace the industry growth rate by 12 percentage points largely on the back of surging demand from urban consumers in developing countries.

The Ka Concept is the second vehicle developed by Ford Brazil following the EcoSport compact utility. It represents a critical entry in emerging markets such as South America and South Asia, which will jointly make up 44 percent of the global sub-B compact vehicle segment by 2017.

From a design standpoint, the Ka Concept features many global Ford design cues including the trapezoidal front grille and detailed surface lines, which reflect the design DNA of Ford’s next generation of global vehicles.

A strong precursor to an all-new global compact car from Ford, a vehicle such as the Ka Concept could launch in 2014.

Source: Ford

Tags: Brazil, car design, concept car, Ford, Ka, South America