Ford to Launch Fully Electric SUV with 300 Mile Range by 2020
Researchers at Ford claim more than 4 in 5 Millennials now believe SUVs have become more fuel-efficient and environmentally friendly during the last 5 years.
Having apparently shed their petrol-guzzling reputation, SUVs are now on the shopping lists of 1 in 4 Millennials in the market for a new car.
Ford bosses are therefore planning to introduce an all-new fully electric SUV, engineered to deliver an estimated range of at least 300 miles – that’s enough to drive from London to Paris. The company introduced three new SUVs in Europe last year, and the new zero-emission model will be one of five arriving by 2020.
“SUV sales are rising faster than any other type of vehicle in Europe, and eco-conscious Millennials are a driving force behind growing SUV demand. Last year, Ford’s SUV sales outpaced even this rapid industry growth,” says Ford’s marketing boss in Europe, Roelant de Waard.
Sales of Ford’s SUV models in the UK – the compact EcoSport, medium-size Kuga and full-size Edge – are up 320 per cent in three years and grew 31 per cent in 2016 compared to 2015 in Europe. Industry SUV registrations were up 21 per cent across Europe in 2016, accounting for more than one quarter of all the new vehicles registered.
And it’s not only younger drivers that are apparently defying expectations with their choice of car. Ford data shows that the average age of customers buying hot hatchbacks – high performance versions of small and medium sized cars – increased by more than 10 per cent between 2010 and 2016.
Last year Ford performance car sales – including the Fiesta ST, Focus ST and Focus RS hot hatchbacks, as well as the Mustang – grew by 60 per cent for the second year in succession.