Ford has revealed the all-new Focus, describing it as “the most accomplished and technically-competent Focus ever”.
Unveiled in five-door hatchback, estate and four-door body styles, the latest, more upmarket Focus also becomes the first vehicle globally to be based on Ford’s new C2 platform, which the U.S. manufacturer claims has been designed to enhance crash performance; deliver more interior space for mid-size models without negatively impacting exterior dimensions; and to support better aerodynamics for improved fuel-efficiency.
“Our all-new Ford Focus is the pinnacle of technology and driving appeal in its segment,” claims Joe Bakaj, vice president of product development at Ford’s European division. “The chance to build a completely new car from a fresh piece of paper does not come around often. We grabbed it with both hands, to develop the best mid-size family car that money can buy.”
Created around a so-called “human-centric” design philosophy, the fourth-generation Focus also marks an evolution in Ford design language.
“We wanted our all-new Focus to be a product customers fall in love with, and stay in love with,” says Ford’s design boss in Europe, Amko Leenarts. “Inside and out, our new design philosophy is about creating memorable moments of interaction that build and maintain the relationship between human being and machine.”
Ford has sold almost seven million Focus cars in Europe and more than 16 million around the world since the first generation model was introduced back in 1998.
The all-new Focus will be manufactured at the company’s Saarlouis assembly facility in Germany.