Ford Designs Customised Mustang for ‘Need for Speed’ Film
A one-of-a-kind, customised Ford Mustang is set to play a prominent role in the upcoming film from DreamWorks Studios, “Need for Speed”, based on the long-running video game series.
DreamWorks Studios’ Stacey Snider, Partner and Co-Chair, and Ford Motor Company’s Jim Farley, Executive Vice President, Global Marketing, Sales and Service, have announced an exclusive partnership for the feature film “Need for Speed”, which will include significant integration of Ford products, along with extensive media promotion by Ford at the time of the film’s release on March 14, 2014.
The special edition Ford Mustang was unveiled during Electronic Arts’ press conference at E3 Expo in Los Angeles. The Ford-designed and created made-for-movie Mustang will be featured prominently throughout the film and features a custom-designed wide body, unique 22-inch alloy wheels, and larger air intakes to feed the supercharged V8 engine under its twin-nostril hood.
“’Need for Speed’ is rooted in Americana, and when we were casting our hero car for the film, Ford Mustang was the obvious choice,” said Snider. “With its 50-year history in film, the iconic Mustang is the perfect co-star for Aaron Paul. We are privileged to have such an esteemed partner like Ford working with us on this film and look forward to seeing their Mustang up on the big screen next year.”
Ford also provided the production with an F-450 truck known in the film as “The Beast”, as well as another Mustang to serve as a specially designed camera car, which allows the filmmakers to capture car racing action in new and exciting ways.
The movie is based on Electronic Arts’ popular video game series of the same name. It is one of the most successful racing video game franchises in the world, with more than 140 million games sold. The film stars Aaron Paul (“Breaking Bad”), Dominic Cooper (“Captain America”), Imogen Poots (“Fright Night”) and Michael Keaton (“Batman”), and is directed by Scott Waugh (“Act of Valor”).
The next game in the “Need for Speed” franchise, “Need for Speed Rivals”, will be available Nov. 19, 2013 for the Xbox 360 and PlayStation 3. The game will launch on Xbox One, the all-in-one games and entertainment system from Microsoft and PlayStation 4 later this year.