In an unprecedented acceleration of new vehicle launches, Ford will refresh its entire vehicle line-up in Australia by 2017, offering 11 global vehicles to serve Australian customers with a full family of passenger cars, SUVs and commercial vehicles.
Ford Motor Company President and Chief Executive Officer, Alan Mulally said: “We are introducing more great vehicles to Australian customers more quickly – with more innovation, more first-to-market safety advancements and more features customers really want and value.
“We also are committed to Australia as one of our product development centres of excellence, with talented designers and engineers creating vehicles and technologies here in Australia for the world.”
At an event held at Fox Studios in Sydney, Ford Motor Company Chief Operating Officer, Mark Fields, revealed a seven-seater design concept called the Ford Everest Concept, which was created by the Ford’s Australian design and product development team.
“This is our vision for a large, seven-seat off-road SUV to allow our customers to take on the world and it was created by our world-class design team here in Australia,” Fields said. “We believe our customers will love the distinctive design, which clearly showcases the Ford Everest Concept’s exceptional off-road capability and toughness.”
Featuring an inverted trapezoid grille, set high on the front of the car, the Everest Concept’s look is designed to complement the rest of the Ford SUV portfolio – the new Ford EcoSport and the all-new Ford Kuga and Ford Territory.