Ferrari Design Team Scores Big Wins at 2019 Red Dot Award
The Prancing Horse is set to receive two prizes at the 2019 Red Dot product design awards, namely, a Red Dot: Best of the Best award for the Monza SP1 and also an honorary recognition for the Ferrari design team that is currently led by Flavio Manzoni.
Between 2015 and 2019, Ferrari has won no fewer than 14 distinctions in the annual Red Dot awards, and the jury has bestowed the highest distinction in the competition, the Red Dot: Best of the Best on five models in a row.
After the awards for the FXX-K, 488 GTB, J50 and Portofino, this year sees the Monza SP1 receive the competition’s highest accolade. In the entire history of the design award no other carmaker has ever achieved such a result.
During the award ceremony to be held in Essen, Germany on the 8th of July, Flavio Manzoni and his design team will also receive the “Radius” challenge cup and be officially announced as “Red Dot: Design Team of the Year”.
“Ferrari understands better than any other company how to make luxury sports cars objects of desire. The designers use state-of-the-art technology and an emotionally appealing language of form to create an incomparable driving and brand experience,” says Professor Dr. Peter Zec, founder and CEO of the Red Dot Award.
“Receiving such a prestigious award,” adds Flavio Manzoni, senior vice-president for design at Ferrari, “encourages all the members of the Ferrari Design Team to draw new creative stimulation, which fuels our passion for our work.”
Four days after the award ceremony, a special exhibition designed by Ferrari will be on show in the Red Dot Design Museum Essen alongside the “Design on Stage 2019” and “Milestones in Contemporary Design 2019” exhibitions, which feature all of the winning products in the Red Dot Award: Product Design.