Ferrari Declared ‘Coolest’ Brand in the UK
The coolest brand in the United Kingdom? Well, according to a new survey carried out by Clear, a global marketing strategy company which is part of the M&C Saatchi Group, the answer is Ferrari.
The Prancing Horse came first in the ‘Most Cool’ category. It’s the third time this opinion poll has been carried out and, for 2013, it took a cross section of over 20,000 people and looked at 678 brands.
Ferrari also came third, behind Apple and iPhone, in the category of most-loved brands by subjects of her Britannic Majesty; Ferrari scored 198 points in the ‘Brand Desire’ category, an increase of 34% compared to last year.