Ex-BMW Designer Pierre Leclercq Named New Head of Styling at Kia
Kia has named Pierre Leclercq as its new head of styling. Based at the brand’s design headquarters in Namyang, Korea, Belgian-born Pierre Leclercq will be responsible for developing Kia’s long-term design strategy, and lead design development for exteriors, interiors, materials and textiles.
The Korean manufacturer says Leclercq will also work to strengthen design co-operation between its global design network, which is made up of design studios in the USA, Europe and China, as well as Korea.
Leclercq takes up his new role at the end of September, working alongside Peter Schreyer, overall design boss at Hyundai, and Seon Ho Youn, currently head of Kia Design Center in Korea.
“Pierre Leclercq has a unique insight into global vehicle design, and brings with him the necessary experience and expertise to help reinforce Kia’s design identity in the coming years,” says Schreyer. “Design has played a key role in the transformation of the Kia brand, and Pierre will help to ensure our design-led approach remains consistent across new model launches in new segments.”
Leclercq graduated in 1998 from the Art Center College of Design in Pasadena, California in the USA with a degree in Transportation Design. He began his design career in Italy at Zagato followed by Ford’s Ghia studio, then went on to work for BMW in California and Munich as an exterior designer before becoming the head of design for the M performance sub-brand. Leclercq joins Kia from his latest position as head of design for China’s Great Wall Motors.
“I have watched the development of the Kia brand closely, and I couldn’t be more excited to become a part of this innovative design team,” says Leclercq. “Kia has built a reputation for placing design at the heart of new car development, and I’m eager to work with the talented designers who have made the Kia brand synonymous with bold, energetic and modern vehicle design.”