Ex-Bentley Design Boss Joins Hyundai to Boost GENESIS Brand
Hyundai has announced that car designer SangYup Lee, former head of exterior and advanced design at Bentley, will become the vice president of styling at Hyundai Design Center starting from this June.
Building on his past experience of designing various luxury cars, Lee will be in charge of design strategies and directions and lead design in areas of interior and exterior design, colour and materials of both Hyundai and its newly-formed luxury sub-brand GENESIS. Lee will work alongside senior vice president Luc Donckerwolke, a Peruvian-born Belgian.
“The innovative design and surprising growth of Hyundai Motor has always made me proud as a Korean while I worked overseas. Now, I want to contribute in creating world-leading automobile designs for both Hyundai Motor and the GENESIS brand,” said Lee.
Lee is well known in the global automotive design industry. After graduating from Hongik University Department of Sculpture in Korea and Art Center College of Design in California, Lee began his career at Pininfarina and Porsche Design Center. In 1999, Lee joined General Motors and designed concept cars such as the Camaro concept vehicle which converts into the famous Bumblebee in the movie Transformers and Corvette Stingray concept vehicle.
Continuing his career, Lee joined Volkswagen Group of America as chief designer in charge of Volkswagen, Audi, Porsche and Lamborghini design. Since the end of 2012, he has been the head of exterior and advanced design at Bentley in Crewe, England.
Source: Hyundai
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