The new Ducati Diavel 1260 has won one a major international design prize, namely, the “Red Dot Award 2019: Best of the Best” in the Product Design category.
This marks the third win for the Bologna-based company, following the previous awards won by the 1199 Panigale in 2013 and the XDiavel S in 2016.
The all-new Diavel made its global debut at last year’s EICMA motorcycle show in Milan, and is described by the Italian brand as having “the performance of a maxi-naked with the ergonomics of a muscle cruiser”.
The second-generation model, which only rolled off the production line a little over two months ago, also has more assertive lines than the original bike that launched in 2010.
Compared to the latter, the 2019 model features more muscular lines up front as well as a more tapered rear that further incorporates a 17″ inch rear wheel wrapped in a beefy 240 mm tyre.
There’s also an “S” version, which gets a series of special components to sharpen the bike’s styling even more. Custom design details include a dedicated seat and machine-finished wheels while Brembo M50 brake callipers, fully adjustable Öhlins suspension and DQS add to the sporty look.
The style development process that led to the creation of the refreshed Diavel – which also gets a boost in performance thanks to a new 159 hp Testastretta DVT 1262 engine – is said to have taken nearly three years.
“It’s never easy to win such important and sought-after recognition as the Red Dot Award. Succeeding for the third time thanks to another iconic bike like the Diavel 1260 is a tribute to the creativity and innovation of Ducati, which fills us with pride,” says Andrea Ferraresi, manager at Ducati Style Centre. “It is always gratifying and stimulating for those who work in the field of design and style to receive such important recognition.”
Meanwhile, the awards ceremony for the 2019 Red Dot Design Awards will take place on 8 July 2019 in Essen, Germany at the Aalto Theatre.