Ducati 1199 Panigale Wins ‘Best of the Best’ in ‘red dot’ Product Design Award
The Ducati 1199 Panigale Superbike has been judged by a jury of 37 experts and awarded “best-of-the-best” within the product design category of the ‘red dot’ awards, one of the biggest and most prestigious international design competitions.
The 2013 edition of the competition saw 4,662 products go through the rigorous selection process, with the Bologna-based manufacturer clinching the award for its motorcycle.
Held at the Aalto Theatre in Essen, Germany, on Monday, 1 July, the awards ceremony was attended by some of the biggest names in the world of design.
Ducati’s award-winning Superbike will be exhibited for four weeks at the red dot design museum in Germany, at an exhibition in Taiwan and, for one year, at the red dot design museum in Singapore. The red dot design award is the only international award that boasts two dedicated design museums, in Germany and Singapore, thus giving further visibility and added credibility to awarded product designs.
“The red dot ‘best of the best’ award acknowledges all the hard work put in by everyone at Ducati R&D for over three years,” commented Andrea Ferraresi, Ducati Design Centre Director, during the prize-giving ceremony. “Moreover, joining the ranks of the award’s top winners has made this product – and Ducati – part of product design history. Every single component has been designed to be performance-oriented and function-specific. Together, all these components form a harmonious, light, visually stunning product. Which is just how a Ducati should be.”
Prof. Dr. Peter Zec, founder and CEO of red dot, highlighted how good design and economic success go hand-in-hand: “The winners of the red dot product design award 2013 are the protagonists of fast developments within the very culture of industrial design. The last few days have seen us engaged in the extremely difficult task of selecting the best, most deserving designs. Indeed, it is sometimes just a single detail that makes the difference when it comes to showing off a product’s special qualities. All these creations have been assessed and examined by the expert and critical eyes of an international red dot jury.”