Design Museum Exhibition to Celebrate 70 Years of Ferrari
The Design Museum in London has announced plans to put on a special show to mark the 70th anniversary year of Ferrari.
Dubbed “Ferrari: Under the Skin”, the exhibition will offer behind-the-scenes look at the design, manufacturing and engineering of one of the most iconic car brands on the planet.
Organisers say the show will provide unique insights into the world of Ferrari, drawing on rarely seen material that is set to include early wind tunnel models, design drawings, letters and memorabilia as well as some of the most famous Ferraris to be seen on roads and racing circuits around the world.
Key exhibits are also set to include rare personal memorabilia and archival material relating to Enzo Ferrari’s life.
The son of a manufacturer in Modena, Enzo became a racing driver in 1919 and competed for Alfa Romeo. In 1947, he launched his own car – a new, complex 12-cylinder engine designed entirely with performance in mind – a bold move in post-war Italy. Enzo’s cars soon started to win races and attract a clientele of wealthy and famous patrons, which in turn built the reputation for the brand.
“Ferrari’s story has been one of the great adventures of the industrial age. It also represents an absorbing case study in design and development. Ferrari uses the subtle and often unseen techniques of automobile design but with the utmost care and precision and the exhibition provides an insight into the history and practice of the whole private world of automotive design,” says Andrew Nahum, curator of the exhibition.
While a forerunner to the show is currently on display at the Museo Ferrari in Maranello, the London exhibition will open on 15 November 2017 and run to 15 April 2018.