Chinese start-up car brand Byton has unveiled a concept SUV at the Consumer Electronics Show in Las Vegas.
Designed by a team made up of former BMW and Apple workers, the all-electric car previews what is intended to become the brand’s first production model next year.
According to company boss Carsten Breitfeld, whose career record includes having spent 20 years at BMW, the car will complete 0-60 mph in five seconds while also managing a range of up to 323 miles.
By 2020, “level 4” autonomy – the level at which a vehicle can effectively drive itself – will also be included.
The design study measures 4850 mm long, 1940 mm wide and 1650 mm tall, and sits on 22-inch wheels, with tech features including facial recognition cameras to provide secured entry into the car.
On the inside, a 49-inch display that stretches across the full width of the dashboard, as well as an additional tablet integrated into the steering wheel, form part of a “digital lounge” aesthetic developed under the guidance of Jeff Chung, who was formerly a member of Apple’s Mac team.
Byton says it plans to launch its new car first in China and then subsequently in the USA and Europe.