2018 marks the 100th anniversary of the first production Chevrolet truck. A century and more than 85 million trucks later, the American brand has unveiled a customised 1967 C-10 show vehicle to commemorate the 100-year milestone.
Created especially for the upcoming SEMA show in Las Vegas, the truck leverages many of the same design details on the current 2018 Centennial Edition Silverado and Colorado, from the “Centennial Blue” paint colour to the heritage bowtie logos.
“This is the first truck that I really fell in love with. It’s a beautiful, sleek design with a hint of wheel flare,” says Rich Scheer, director of exterior design for Chevy Trucks. “I also really appreciate the line that flows away from the top of the bed line and the beautiful balance with the front of the vehicle. This is a feature that can easily go wrong, but the designers of the time did it so right.”
Other key design elements are the truck’s body side that has a strong shoulder which tapers toward the rear, while the Chevrolet bar on the front fascia connects the headlamp centre with the bowtie — a design element that is still in use today. The 1970s also saw the introduction of metallic paint, which Scheer says highlighted the subtleties and body lines that “weren’t as obvious before.”
Chevy has yet to reveal any information about the show truck’s engine or chassis setup. Presumably these details will be fully disclosed at SEMA, which gets underway on the last day of October.