Bugatti Chiron a Hit with European Supercar Buyers
Bugatti says it has achieved its sales target for 2017. The manufacturer claims to have so far delivered a total of 70 Chirons to customers throughout the world, in line with its plans.
“It is a tremendous success for the entire Bugatti team that we have already reached the target of 70 vehicles in the first full year of production of the Chiron,” says company president, Wolfgang Dürheimer. “This outstanding performance is especially important because we aim to keep the waiting times for our customers as short as possible”.
Currently, more than 300 vehicles in the Chiron series, which is limited to just 500 units, have been sold. 43 per cent of orders have come from Europe, 26 per cent from North America (that’s the USA and Canada) and 23 per cent from the Middle East. The Asia-Pacific region accounts for the remaining 8 per cent.
Production of the Chiron at the brand’s headquarters in Molsheim, Alsace, started in the autumn of 2016, and the first vehicles were subsequently delivered to customers in March this year. Capable of 261 mph, and accelerating from 0-124 mph in less than 6.5 seconds, each one costs in the region of £1.9 million.
2017 marks an important year for the French brand, especially with some key personnel changes having taken place within the last 12 months.
Just two months ago, for example, Bugatti announced that ex-Lamborghini boss Stephan Winkelmann would be replacing Dürheimer as of January 2018. And this month came the news that Stefan Brungs, the company’s sales boss, has left both Bugatti and the Volkswagen Group.
More importantly from a design perspective was the arrival this past summer of Tobias Sühlmann.
The 38-year-old (pictured above) joined Bugatti from the design department of parent company Volkswagen, where he had been responsible for the development of the new Arteon, the future Touareg and a large number of concept cars such as the Golf GTE Sport Concept and the T-Prime GTE Concept.
Sühlmann was brought in to replace Sasha Selipanov as head of exterior design; the Russian having left the carmaker at the end of 2016 to join Hyundai’s newly-formed Genesis brand.