BMW is set to launch its latest generation of bikes in spring 2014.
The design of this new third-generation frame has been penned by DesignworksUSA, the industrial design arm of the BMW Group. “Our main aim in designing the 2014 bike collection was to harmonise BMW’s distinctive style with customer expectations and produce a recognisable product family,” says Evgueni Maslov, Senior Designer at DesignworksUSA.
The signature feature of the bikes in the collection is the “bull neck” on the front of the top tube. The frame is styled to be reminiscent of a motorbike, tracing the outline of the tank. Another enhancement is the third generation bikes’ more seamless design. The welding lines are smooth and all cables run inside the frame.
As well as the hydroformed frame designed by BMW itself, the new models are fitted with components by manufacturers like Shimano and Suntour.
The new bike collection includes the BMW Cruise M Bike, a regular Cruise Bike, the functional all-rounder Trekking Bike, an All Mountain bike, and the Cruise e-bike.