BMW i3 and i8 Interior Design: Interview with Head of i Interior Design, Daniel Starke
Towards the end of last month, BMW wrapped up its global “Born Electric Tour” in New York City, which featured the all-electric BMW i3 and plug-in hybrid BMW i8 concept vehicles.
In this video Paul Ferraiolo chats with Daniel Starke, head of interior design for BMW i. Everything about BMW i vehicles is purpose built, including the interior. Daniel explains how the combination of materials and design is intended to increase comfort and eliminate stress of driver and passengers alike.
The i3 will be available in late 2013 and the i8 is set to launch in 2014.