BMW i3 Wins Gold at German Design Award 2014
The German Design Council has selected the winners of the German Design Award 2014, and BMW Group Design has earned no less than five honours. The winner of the highest award – the Gold Prize – in the Transportation and Public Space category is the brand’s all-electric BMW i3.
The BMW Group’s first purely electrically powered vehicle to go into series production, the i3 has been designed from the ground up to be powered by an electric drive system with an added focus on lightweight construction. The car is based on a new kind of vehicle architecture and features a passenger cell made from carbon-fibre-reinforced plastic (CFRP).
Another signature theme of the BMW i brand is the thread of sustainability running throughout the value chain. For example, the carbon-fibres for the passenger cell are manufactured at Moses Lake in the USA using hydro power alone, while the energy required for production of BMW i cars at BMW Plant Leipzig is generated 100 per cent by purpose-built wind turbines.
As well as the i3, the BMW Pininfarina Gran Lusso Coupé luxury concept car and the new edition of the BMW R 1200 GS travel enduro also made their mark in the same design award category, with both of them receiving a Special Mention. Likewise singled out for a Special Mention in the Lifestyle category were the BMW Concept Ninety Film in the Audiovisual and Digital Media category, as well as the design qualities of the K2 LTD BMW Powder Ride Ski, produced in a collaboration between skiing and sports equipment supplier K2 and DesignworksUSA.
The formal award ceremony is set to take place in Frankfurt on 7 February 2014 during the Ambiente trade fair.