Bespoke Design Service Helps Rolls-Royce Achieve Record Sales
Rolls-Royce has revealed record sales results for a fifth consecutive year, with 4,063 cars sold globally during 2014. The result means that sales have more than quadrupled since 2009.
Increased sales were reported worldwide, with double-digit growth in most regions. Sales were up 30% in North America, 20% in the Middle East and 40% in Europe. The United States remained the company’s most significant individual market, while the UK was the company’s fourth largest individual market with 13% of total sales.
Europe saw growth in a number of markets with Germany up by 30%, while in Asia Pacific, Australia grew by 75%, Japan by 60% and Korea 20%. In the Middle East, strong performers included Bahrain, Kuwait and Oman, with sales up 50%, 45% and 27%, respectively. Rolls-Royce says emerging markets such as Azerbaijan, Kazakhstan and Vietnam all showed “promising growth”.
Six new dealerships were also opened in 2014, including Mexico City, Calgary, Canada and Gold Coast, Australia. A total of 127 dealerships are now in operation and further expansion is planned for 2015.
Rolls-Royce CEO Torsten Müller-Ötvös said, “This fifth consecutive record year saw Rolls-Royce Motor Cars break through the 4,000 car sales level for the first time in its 111-year history.”
The company say sales were driven by strong orders for Ghost Series II, launched in November, and Wraith, which marked its first full year of sales, while the Phantom remains the company’s flagship product.
Custom series including Waterspeed, Pinnacle Travel and Metropolitan, and one-off creations such as the Maharaja Phantom Drophead Coupé helped boost sales even further. In 2014, Rolls‑Royce sold more cars in the +Euros 200,000 net segment than any other manufacturer.
2014 also marked the first year in which every Phantom, and the great majority of Ghost and Wraith models, left the factory having been customised by the carmaker’s bespoke design division. A record number of customers are said to have spent personal one-on-one time with Rolls-Royce’s design consultants commissioning personalised vehicles.
To meet increased demand, particularly for bespoke cars, the company has created over 200 new permanent jobs in the past 18 months. More than 1,500 people are now employed at the company’s Goodwood headquarters in West Sussex.
In September the company also announced plans for its new Technology and Logistics Centre at Bognor Regis, close to Goodwood. Construction of the new facility, which is due to open in 2016, is underway and around 200 new and existing staff in technical and logistics roles will be employed at the Centre.