Bentley Sales Off to Flying Start in 2014
Bentley says 2014 is on track to become the company’s most successful year. At the half-year point, global deliveries increased by 23%, to 5,254 cars, up from 4,279 cars in the first six months of 2013.
There was growth across all regions, with gains in China and the Middle East, increasing by 61% and 27% respectively. Global demand was driven by new model introductions such as the Continental GT V8 S coupe and convertible, and Flying Spur and Flying Spur V8.
The Americas region, remaining in Bentley’s number one market position, delivered 1,388 cars, an 8% jump on the 2013 performance of 1,282 cars.
Success of the Flying Spur and Flying Spur V8 powered sales in the Chinese region to leap by 61%, 1,318 cars in 2014, against 817 cars the year before.
Strong performance in Germany helped Europe post a sales increase of 11%. 825 cars were delivered, in comparison to 740 cars in 2013.
Deliveries in the UK also increased, by 2%. Rising from 698 in 2013, 713 cars were delivered, amongst the best UK performance at this stage.
Sales growth in the Middle East continued, a 27% improvement on 2013 (424 cars), with 537 cars delivered. The Middle East is now firmly established as one of Bentley’s central regions.
These results were reinforced in Asia Pacific, with 323 cars delivered, a 46% rise on the 2013 figure of 222 cars. While in Japan, 150 cars were delivered, a 56% growth on 2013, 96 cars.
2013 was Bentley’s record year, posting the highest delivery, turnover and profit figures in the company’s 95-year history.