Audi Partners with Major Design Universities including London’s Royal College of Art
Audi recently invited four European design universities to “Audi Design UNIverse” in Ingolstadt on November 22–23. For the first time, students and professors from Bratislava, London, Milan and Offenbach presented models to the Audi Design team.
Audi has been collaborating with design universities from around the world for decades. The students attend the Academy of Fine Arts and Design in Bratislava (Slovakia), Scuola Politecnica di Design in Milan (Italy), the Offenbach University of Art and Design (Germany) and the Royal College of Art London (Great Britain), respectively. All of these invited academic institutes run specialist courses dedicated to automotive and transport design.
The group of young designers talked with the Audi team including current Head of Exterior Design, Achim Badstübner. They discussed the latest emerging visions and trends in the world of design; a particular topic of discussion was the concept of emotionality in design.
“University collaborations like this are an excellent opportunity to recruit young professionals,” says Wolfgang Egger, head of Audi Design. “Many designers have taken this path to a job at Audi.”
All in all, 42 students designed 46 models concerning mobility, materials and emotions. Among them were potential solutions to traffic issues during Expo Milano 2015. Students’ models were both individual and interdisciplinary – solutions that blend automotive design with textile design, art and nature as inspiration. During their presentations in Ingolstadt, students described a variety of inspirations, conceptual approaches and design processes regarding their models.
1. Shihan Pi and Yjing Zhang from the Royal College of Art in London with their “Epiphany” concept, which combines textile design with car design:
2. Cherica Haye and Nir Siegel from the Royal College of Art with their “Suit” concept that also combines textile design with car design:
3. Vanessa Woznik from the University of Art and Design Offenbach with her “GT” design:
4. Design student Adrian Mankovecký from the Academy of Fine Arts and Design in Bratislava with his “Wood Aerodynamics” concept:
5. Robert Mucska from the Academy of Fine Arts and Design in Bratislava with his “Wood Aerodynamics” interpretation:
6. Pavol Kirnág from the Academy of Fine Arts and Design in Bratislava with his version of “Wood Aerodynamics”:
7. In their school’s cooperative project with Audi, students Victor Diemer and Kentaro Tamamushi from Scuola Politecnica di Design in Milan created a sedan to be used for transport during Expo 2015 in Milan: