Aston Martin has announced the opening of a brand new design studio in Shanghai.
The British brand’s first design studio to be located outside of the UK, the ‘Aston Martin Lagonda Creative Lab, NICE 2035’ is a partnership with Shanghai’s Tongji University, which is claimed to be one of China’s leading universities for the study of design.
“The Chinese market is incredibly important to the future success of Aston Martin. Collaborating with industry leaders and talented students at Tongji University will allow us to have a deeper understanding of the trends in China, ensuring we are focused on the needs of our Chinese customers,” said the company’s design boss, Marek Reichman. “The first project of the new studio will be a collaboration on future interior designs for our sports cars and our first SUV, which will be launching in 2019.”
“I am sure this unique design studio has the potential to produce some truly inspirational ideas by combining the history of two century old organisations, in the culture rich city of Shanghai,” added professor Lou Yongqi, the head of Tongji University’s College of Design and Innovation.
Reichman, who became a visiting professor of the university, delivered his first lecture to over 100 students sharing his knowledge on the importance of beauty in design.