All-New, Luxury British Sports Car Brand Set to Launch in 2014
An all-new, British luxury automotive brand is to be launched in April 2014, with aims to refresh the classic British sports car, for the 21st Century.
British businessman and car enthusiast, David Brown, has created a brand in his own name – David Brown Automotive – to deliver his vision for a new take on the British sports car.
David has sought out key industry talent to create the new car. An experienced design team is led by Alan Mobberley, who was Chief Designer at Land Rover for 19 years, until 2005, while automotive engineering experts, Envisage Group, have developed the car, for production.
David has not settled for an update of any existing model. He has commissioned a completely original exterior and interior design, sourced bespoke British suppliers for interior trim and materials and the car has been specifically engineered for low-volume production.
David explained: “I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences. This is what I want in a car, but it’s not something anyone really offers. So, I’ve created it myself.”
The result – codenamed “Project Judi” – will be revealed in April 2014 and will be made available for sale, in strictly limited numbers.
“I thought that if I’m looking for this, others might be too,” commented David.
More details on the new car, including its name, will be announced closer to the car’s launch date.
Source: David Brown Automotive