Kia has been awarded two new accolades to add to its growing collection of prizes for the design of its cars. Both of the Korean brand’s newest models – the Sportage compact crossover and Optima saloon – have received iF Design Awards, making 2016 the seventh year in succession that Kia has won the prize.
The new generations of both the all-new Optima and Sportage are going on sale globally during the first quarter of 2016, but have already received awards in iF Design’s ‘Product’ category. As well as overall design quality, the independent jury evaluated the cars on their finish, innovation, environmental impact and safety.
“These are important flagship models for us, clearly demonstrating the design-led transformation of the Kia model range in recent years,” said Kia’s UK boss, Paul Philpott.
Launched in 1953, the annual iF Design Award has its origins in the ‘Formgerechte Industrieerzeugnisse’ (Good Industrial Design) product shows initiated by Germany’s Hannover Messe, and is now one of the world’s largest design competitions.
The official presentation ceremony for the 2016 iF Design Awards will take place towards the end of this month at the Munich Creative Business Week.