Rolls-Royce Records Second-Highest Sales Figures in Its 113-Year History
Rolls-Royce has announced its second highest ever annual sales result in the marque’s 113-year history, up 6% on its 2015 results. A total of 4,011 cars were delivered to customers in more than 50 countries.
The company recorded its highest-ever sales in key global markets including the Americas (up 12%), Europe (up 28%) and Asia Pacific (up 5%). A number of individual markets also beat previous records, notably Japan (up 51%), Germany (up 30%), the UK – the marque’s home market – (up 26%), China (up 23%) and the USA (up 10%).
The only major region where conditions remained difficult was the Middle East where consumer demand for all luxury goods was dampened by economic and political uncertainty. However, despite these challenging market conditions, the Middle East ended the year as the third largest market in 2016, while Rolls-Royce Dubai earned the accolade of the highest selling dealership globally.
Rolls-Royce also announced six new dealerships during 2016, bringing the global dealership network to 136. New launches included the Rolls-Royce Motor Cars Studio in South Korea and a boutique-style concept in Dubai.
2016 also saw the completion of the largest single commission ever undertaken by Rolls-Royce: a fleet of 30 Extended Wheelbase Phantoms exclusively designed for THE 13 hotel in Macau. The first car was handed over to luxury entrepreneur Stephen Hung, joint-chairman of THE 13, at the 2016 Geneva Motor Show.